17. Donate your product or service to a charity event or auction.
18. Advertise in the Yellow Pages under both your main category & related categories.
19. Create a loyalty program to reward your existing customers.
20. Create an opt-in email or print newsletter for your customers. Fill each edition with specials, tips and relevant information.
21. Book a celebrity guest for an event at your store.
22. Team up with a non-competing business in your area to offer a package promotion.
23. Pick the slowest day of the week to hold a one-day sale.
24. Provide extra customer service training for your staff. 25. Sign up for a newsletter or join online discussion groups in your industry.
26. Choose a regular customer to spotlight as a Customer of the Month.
Create a brief write up to submit to the local newspaper about the customer and be sure to give them a copy of the article as well as have one framed to hang in the store.
27. Pair up slow moving items with related products and repackage them as a special offer.
28. Write a blog about your shop and keep it current !